Assets Category: Seasonal Campaigns

Depending on seasons and trends throughout the year, you may want to reach your member base differently. These assets are from previously developed campaigns, using the messaging of lower-than-average rates.

• The Summer 2021 campaign focuses on purchases.
• The Fall 2021 campaign targets existing members who are ideal candidates for refinancing
• The Winter 2022 campaign markets cash-out refinances, speaking to the increase in home values in recent history.