Assets

Member Advantage Mortgage is your partner for marketing mortgages to your members. As part of our continued partnership, we’re providing the below marketing campaigns, assets and files to help making marketing mortgages easier. Below you’ll find product-specific campaigns, educational resources and tools and other types of campaigns. If you work with a marketing partner, feel free to share access to this library or share the files you download. If you’re looking for assistance in making these materials right for your credit union, don’t hesitate to reach out and our team will work directly with you.

UMassFive

Title
Asset Category
File Type
Download
Q&A Campaign – Email Copy
Email
Other
Q&A Campaign – Layered Files
Email
AI
Q&A Campaign – Email Design
Email
PDF
Q&A Campaign – In-Branch Screen 3
TV Screen
PDF
Q&A Campaign – In-Branch Screen 2
TV Screen
PDF
Q&A Campaign – In-Branch Screen 1
TV Screen
PDF
Q&A Campaign – In-Branch Screen 4
TV Screen
PDF
Q&A Campaign – Rack Card
Rack Card
PDF
Winter 2022 – Cash-Out Refinance Campaign – Layered Email Designs
Email
AI
Summer Campaign – Social Media Videos
Digital Ad
Other
Summer Campaign – Rack Card C
Flyer
PDF
Summer Campaign – Rack Card B
Flyer
PDF
Summer Campaign – Rack Card A
Flyer
PDF
Summer Campaign – Email Series
Email
AI
Summer Campaign – Digital Skyscraper Ads
Digital Ad
PDF
Summer Campaign – Digital Banner Ads
Digital Ad
PDF
Fall Refinance Retention – Gif Ad 320×50
Digital Ad
Other
Fall Refinance Retention – Gif Ad 250×350
Digital Ad
Other
Fall Refinance Retention – Gif Ad 220×525
Digital Ad
Other
Fall Refinance Retention – Email Series (Specific MLO)
Email
AI
Fall Refinance Retention – Email Series (General MLO)
Email
AI
Fall Refinance Retention – Digital Ads (Various Sizes)
Digital Ad
PDF
Winter 2022 – Cash-Out Refinance Campaign – Email Series
Email
PDF
Web Banners_Native Files_FHA Campaign
Banners
AI
Web Banner Options_FHA Campaign
Web Banner
PDF
Rackcard B_Native Files_FHA Campaign
Flyer
AI
Rackcard A_Native Files_FHA Campaign
Files
AI
Rack Card_Option B_FHA Campaign
Rack Card
PDF
Rack Card_Option A_FHA Campaign
Rack Card
PDF
Poster_Option2_FHA Campaign
Poster
PDF
Poster_Option1_FHA Campaign
Poster
PDF
Poster Options_Native Files_FHA Campaign
Flyer
PDF
Instagram Post Options_FHA Campaign
Instagram
PDF
Instagram Options_Native Files_FHA Campaign
Digital Ad
AI
Facebook Options_Native Files_FHA Campaign
Facebook
JPG
Facbook Post Options_FHA Campaign
Facebook
PDF
Email#2_FHA Campaign
Email
JPG
Email#1_FHA Campaign
Email
JPG
Email Options_Native Files_FHA Campaign
Email
Other
Web Banner_Option 2_Native Files_First Time Homebuyers Campaign
Banners
AI
Web Banner_Option 2_First Time Homebuyers Campaign
Web Banner
AI
Web Banner_Option 1_Native Files_First Time Homebuyers Campaign
Banners
AI
Web Banner_Option 1_First Time Homebuyers Campaign
Web Banner
JPG
Rack Card_Option 2_Native Files_First Time Homebuyers Campaign
Rack Card
AI
Rack Card_Option 2_First Time Homebuyers Campaign
Rack Card
PDF
Rack Card_Option 1_Native Files_First Time Homebuyers Campaign
Facebook
AI
Rack Card_Option 1_First Time Homebuyers Campaign
Rack Card
PDF
Instagram Post Image_Option 3_Native Files_First Time Homebuyers Campaign
Instagram
AI
Instagram Post Image_Option 3_First Time Homebuyers Campaign
Instagram
JPG
Instagram Post Image_Option 2_Native Files_First Time Homebuyers Campaign
Instagram
AI
Instagram Post Image_Option 2_First Time Homebuyers Campaign
Instagram
JPG
Instagram Post Image_Option 1_Native Files_First Time Homebuyers Campaign
Instagram
AI
Instagram Post Image_Option 1_First Time Homebuyers Campaign
Instagram
JPG
Facebook Ad_Option 3_Native Files_First Time Homebuyers Campaign
Facebook
AI
Facebook Ad_Option 3_First Time Homebuyers Campaig
Facebook
PNG
Facebook Ad_Option 2_Native Files_First Time Homebuyers Campaign
Facebook
AI
Facebook Ad_Option 2_First Time Homebuyers Campaign
Facebook
PNG
Facebook Ad_Option 1_Native Files First Time Homebuyers Campaign
Facebook
AI
Facebook Ad_Option 1_First Time Homebuyers Campaign
Facebook
PNG
Web Banner_Option2_Conventional Loan
Web Banner
JPG
Web Banner_Option1_Conventional Loan
Web Banner
PNG
Web Banner_728x90_Native Files_Conventional Loans
Banners
AI
Web Banner_1400x408_Native Files_Conventional Loans
Banners
AI
Small Poster Options_11x17_Conventional Loan
Poster
PDF
Small Poster #3_Native Files_Conventioanl Loans
Flyer
AI
Small Poster #2_Native Files_Conventioanl Loans
Flyer
AI
Small Poster #1_Native Files_Conventioanl Loans
Flyer
AI
Rackcard_Native Files_Conventional Loans
Flyer
AI
Postcard_8.5×5.5_Native Files_Conventional Loan
Flyer
AI
Large Poster_24x36_Conventional Loan
Poster
PDF
Large poster – 24x36_Conventional Loan Campaign
Poster
PDF
Instagram#3_Native Files_Conventional Loans
Digital Ad
JPG
Instagram#2_Native Files_Conventional Loans
Digital Ad
JPG
Instagram#1_Native Files_Conventional Loans
Digital Ad
JPG
Facebook Ad_Native Files_Conventional Loan
Facebook
AI
Facebook Ad_Conventional Loan
Facebook
JPG
Email #3_Native Files_Conventional Loan
Email
Photoshop
Email #3_Conventional Loan
Email
JPG
Email #2_Native Files_Conventional Loan
Email
Photoshop
Rack Card_Mortgage Payment Calculator
Rack Card
PDF
Rack Card – Native files_Mortgage Payment Calculator
Email
Photoshop
Launch Email_Mortgage Payment Calculator
Email
PNG
Launch Emails – Native Files_Mortgage Payment Calculator
Email
Photoshop
Homepage Banner Options B_Mortgage Payment Calculator
Banners
PNG
Homepage Banner Options A_Mortgage Payment Calculator
Banners
PNG
Facebook Posts – Native Files_Mortgage Payment Calculator
Facebook
Photoshop
Facebook Post Option B_Mortgage Payment Calculator
Facebook
PNG
Facebook Post Option A_Mortgage Payment Calculator
Facebook
PNG

COFCU

Title
Asset Category
File Type
Download
COFCU Instagram 1080×1080
Video ads
MP4
COFCU Ads V2B Socials
Digital Ad
PDF
COFCU Ads V2B Website Banner
Digital Ad
PDF
COFCU Ads V2B JIMU Sports
Digital Ad
PDF
COFCU Ads V2B InLighten
Digital Ad
PDF
COFCU Ads V2B Google-Ads
Digital Ad
PDF
COFCU Ads V2B_General Statement-825×675
Digital Ad
PDF
COFCU Ads V2B Digital Banking Banner-771×115
Digital Ad
PDF

Worcester

Title
Asset Category
File Type
Download
TV Screen_General Mortgage Marketing
TV Screen
PDF
TV Screen – Native Files_General Mortgage Marketing
TV Screen
Photoshop
Small Poster_General Mortgage Marketing
Poster
PDF
Small Poster – Native Files_General Mortgage Marketing
Poster
Photoshop
Skyscraper Ad_General Mortgage Marketing
Digital Ad
JPG
Skyscraper Ad – Native Files_General Mortgage Marketing
Digital Ad
Photoshop
Medium Rectangle Ad_General Mortgage Marketing
Digital Ad
JPG
Medium Rectangle Ad – Native Files_General Mortgage Marketing
Digital Ad
Photoshop
Main Banner Ad_General Mortgage Marketing
Digital Ad
JPG
Main Banner Ad – Native Files_General Mortgage Marketing
Digital Ad
Photoshop
Mailer_General Mortgage Marketing
Mailer
PDF
Mailer – Native Files_General Mortgage Marketing
Mailer
Photoshop
Leaderboard Ad_General Mortgage Marketing
Digital Ad
JPG
Leaderboard Ad – Native Files_General Mortgage Marketing
Digital Ad
Photoshop
Large Rectangle Ad_General Mortgage Marketing
Digital Ad
JPG
Large Rectangle Ad – Native Files_General Mortgage Marketing
Digital Ad
Photoshop
Large Poster_General Mortgage Marketing
Poster
PDF
Large Poster – Native Files_General Mortgage Marketing
Poster
Photoshop
Large Leaderboard Ad_General Mortgage Marketing
Digital Ad
JPG
Large Leaderboard Ad – Native Files_General Mortgage Marketing
Digital Ad
Photoshop

Conventional Loan Campaign

The Conventional Loan Campaign promotes the three most common conventional loan options with an emphasis on the simplicity of understanding them. Click here for recommendations & tips on using this campaign.

Title
Asset Category
File Type
Download
Web Banner_Option2_Conventional Loan
Web Banner
JPG
Web Banner_Option1_Conventional Loan
Web Banner
PNG
Web Banner_728x90_Native Files_Conventional Loans
Banners
AI
Web Banner_1400x408_Native Files_Conventional Loans
Banners
AI
Small Poster Options_11x17_Conventional Loan
Poster
PDF
Small Poster #3_Native Files_Conventioanl Loans
Flyer
AI
Small Poster #2_Native Files_Conventioanl Loans
Flyer
AI
Small Poster #1_Native Files_Conventioanl Loans
Flyer
AI
Rackcard_Native Files_Conventional Loans
Flyer
AI
Postcard_8.5×5.5_Native Files_Conventional Loan
Flyer
AI
Large Poster_24x36_Conventional Loan
Poster
PDF
Large poster – 24x36_Conventional Loan Campaign
Poster
PDF
Instagram#3_Native Files_Conventional Loans
Digital Ad
JPG
Instagram#2_Native Files_Conventional Loans
Digital Ad
JPG
Instagram#1_Native Files_Conventional Loans
Digital Ad
JPG
Facebook Ad_Native Files_Conventional Loan
Facebook
AI
Facebook Ad_Conventional Loan
Facebook
JPG
Email #3_Native Files_Conventional Loan
Email
Photoshop
Email #3_Conventional Loan
Email
JPG
Email #2_Native Files_Conventional Loan
Email
Photoshop
Email #2_Conventional Loan
Email
JPG
Email #1_Native Files_Conventional Loan Campaign
Email
Photoshop
Email #1_Conventional Loan Campaign
Email
JPG

Credit Union MAM Overview and Product Flyers (INTERNAL USE ONLY)

Title
Asset Category
File Type
Download
MAM/CU Relationship Overview
Flyer
PDF
MAM Product Flyer – VA Loans
Flyer
PDF
MAM Product Flyer – FHA Loans
Flyer
PDF
MAM Product Flyer – Adjustable Rate Mortgages (ARM)
Flyer
PDF
MAM Product Flyer – 15-30 Year Fixed Rate Mortgages
Flyer
PDF

FHA Loan Campaign

FHA Loans are great for people whose credit scores are lower (580 or higher) and also need a lower downpayment option (3.5% downpayment) than conventional loans. This audience can feel like homeownership may be out of reach. These materials will help you target, educate and engage with this audience to drive more FHA loan mortgage leads and increase conversion. Click here for recommendations & tips on using this campaign.

Title
Asset Category
File Type
Download
Web Banners_Native Files_FHA Campaign
Banners
AI
Web Banner Options_FHA Campaign
Web Banner
PDF
Rackcard B_Native Files_FHA Campaign
Flyer
AI
Rackcard A_Native Files_FHA Campaign
Files
AI
Rack Card_Option B_FHA Campaign
Rack Card
PDF
Rack Card_Option A_FHA Campaign
Rack Card
PDF
Poster_Option2_FHA Campaign
Poster
PDF
Poster_Option1_FHA Campaign
Poster
PDF
Poster Options_Native Files_FHA Campaign
Flyer
PDF
Instagram Post Options_FHA Campaign
Instagram
PDF
Instagram Options_Native Files_FHA Campaign
Digital Ad
AI
Facebook Options_Native Files_FHA Campaign
Facebook
JPG
Facbook Post Options_FHA Campaign
Facebook
PDF
Email#2_FHA Campaign
Email
JPG
Email#1_FHA Campaign
Email
JPG
Email Options_Native Files_FHA Campaign
Email
Other

First Time Homebuyers Campaign

FHA Loan Campaign

First time homebuyers are one of our primary target audiences. These materials will help you educate and engage with this audience to drive more mortgage leads and increase conversion. Click here for recommendations & tips on using this campaign.

Title
Asset Category
File Type
Download
Web Banner_Option 2_Native Files_First Time Homebuyers Campaign
Banners
AI
Web Banner_Option 2_First Time Homebuyers Campaign
Web Banner
AI
Web Banner_Option 1_Native Files_First Time Homebuyers Campaign
Banners
AI
Web Banner_Option 1_First Time Homebuyers Campaign
Web Banner
JPG
Rack Card_Option 2_Native Files_First Time Homebuyers Campaign
Rack Card
AI
Rack Card_Option 2_First Time Homebuyers Campaign
Rack Card
PDF
Rack Card_Option 1_Native Files_First Time Homebuyers Campaign
Facebook
AI
Rack Card_Option 1_First Time Homebuyers Campaign
Rack Card
PDF
Instagram Post Image_Option 3_Native Files_First Time Homebuyers Campaign
Instagram
AI
Instagram Post Image_Option 3_First Time Homebuyers Campaign
Instagram
JPG
Instagram Post Image_Option 2_Native Files_First Time Homebuyers Campaign
Instagram
AI
Instagram Post Image_Option 2_First Time Homebuyers Campaign
Instagram
JPG
Instagram Post Image_Option 1_Native Files_First Time Homebuyers Campaign
Instagram
AI
Instagram Post Image_Option 1_First Time Homebuyers Campaign
Instagram
JPG
Facebook Ad_Option 3_Native Files_First Time Homebuyers Campaign
Facebook
AI
Facebook Ad_Option 3_First Time Homebuyers Campaig
Facebook
PNG
Facebook Ad_Option 2_Native Files_First Time Homebuyers Campaign
Facebook
AI
Facebook Ad_Option 2_First Time Homebuyers Campaign
Facebook
PNG
Facebook Ad_Option 1_Native Files First Time Homebuyers Campaign
Facebook
AI
Facebook Ad_Option 1_First Time Homebuyers Campaign
Facebook
PNG
Employee Buttons_Native Files_First Time Homebuyers Campaign
Buttons
AI
Employee Buttons_First Time Homebuyers Campaign
Buttons
PDF
Email #3_Native Files_First Time Homebuyers Campaign
Email
Photoshop
Email #3_First Time Homebuyers Campaign
Email
PNG
Email #2_First Time Homebuyers Campaign
Email
PNG
Email #2_First Time Homebuyers Campaign
Email
Photoshop
Email #1_Native Files_First Time Homebuyers
Email
Photoshop
Email #1_First Time Homebuyers Campaign
Email
PNG

General Mortgage Marketing Assets

Awareness marketing can be a powerful conversation starter. These materials will help raise awareness of your mortgage products and drive leads through increased conversations. Click here for recommendations & tips on using this campaign.

Title
Asset Category
File Type
Download
TV Screen_General Mortgage Marketing
TV Screen
PDF
TV Screen – Native Files_General Mortgage Marketing
TV Screen
Photoshop
Small Poster_General Mortgage Marketing
Poster
PDF
Small Poster – Native Files_General Mortgage Marketing
Poster
Photoshop
Skyscraper Ad_General Mortgage Marketing
Digital Ad
JPG
Skyscraper Ad – Native Files_General Mortgage Marketing
Digital Ad
Photoshop
Medium Rectangle Ad_General Mortgage Marketing
Digital Ad
JPG
Medium Rectangle Ad – Native Files_General Mortgage Marketing
Digital Ad
Photoshop
Main Banner Ad_General Mortgage Marketing
Digital Ad
JPG
Main Banner Ad – Native Files_General Mortgage Marketing
Digital Ad
Photoshop
Mailer_General Mortgage Marketing
Mailer
PDF
Mailer – Native Files_General Mortgage Marketing
Mailer
Photoshop
Leaderboard Ad_General Mortgage Marketing
Digital Ad
JPG
Leaderboard Ad – Native Files_General Mortgage Marketing
Digital Ad
Photoshop
Large Rectangle Ad_General Mortgage Marketing
Digital Ad
JPG
Large Rectangle Ad – Native Files_General Mortgage Marketing
Digital Ad
Photoshop
Large Poster_General Mortgage Marketing
Poster
PDF
Large Poster – Native Files_General Mortgage Marketing
Poster
Photoshop
Large Leaderboard Ad_General Mortgage Marketing
Digital Ad
JPG
Large Leaderboard Ad – Native Files_General Mortgage Marketing
Digital Ad
Photoshop
In-Store Banner_General Mortgage Marketing
Banners
PDF
In-Store Banner – Native Files_General Mortgage Marketing
Banners
Photoshop
Billboard Ad_General Mortgage Marketing
Digital Ad
JPG
Billboard Ad – Native Files_General Mortgage Marketing
Digital Ad
Photoshop

Homebuyer Seminar

Homebuyer seminars in your branches or online are important educational resources. These materials will help you drive attendance and follow through with potential leads. Click here for recommendations & tips on using this campaign.

Title
Asset Category
File Type
Download
Mortgage Guide_Homebuyer Seminar
Brochure
PDF
Mortgage Guide – Cobranded_Homebuyer Seminar
Brochure
PDF
MAM Intro Sheet_Homebuyer Seminar
Flyer
PDF
Homebuyer Seminar Slide Deck
Files
Other
Homebuyer Seminar Promotional Email Series
Email
PDF
Home Buying Dos & Don’ts_Homebuyer Seminar
Flyer
PDF
Home Buying Dos & Don’ts_Co-branded
Flyer
PDF
Follow Up Email_Homebuyer Seminar
Email
PDF
9 Steps to Buying a Home Stress Free_Homebuyer Seminar
Flyer
PDF
7 Reasons to Stop Renting & Buy_Homebuyer Seminar
Flyer
PDF
7 Reasons to Stop Renting & Buy – Native Files_Homebuyer Seminar
Flyer
Photoshop
3 Steps to Understanding Your Finances
Brochure
PDF

Learning Center

Title
Asset Category
File Type
Download
Ways To Save For a Down Payment
Files
Other
VA Loan Product Explainer
Files
Other
Top Ways to Improve Your Credit Score
Files
Other
Refinancing 101 – Final Design
Files
PNG
Refinancing 101
Files
Other
Reasons to Refinance
Files
Other
Rate Lock 101
Files
Other
Mortgage Products Explainer
Files
Other
Homebuying 101 – Final Design
Files
PNG
Homebuying 101
Files
Other
HELOC 101
Files
Other
Fixed Rate Mortgage Product Explainer
Files
Other
Fixed Rate Mortgage Explainer – Final Design
Files
PNG
FHA Mortgage Explainer – Final Design
Files
PNG
FHA Loan Product Explainer
Files
Other
Fall Home Maintenance Checklist
Files
Other
Adjustable Rate Mortgage Product Explainer
Files
Other

Mortgage Payment Calculator Launch

We’re here to help you harness the power of the Mortgage Payment Calculator. Driving traffic is one of the keys to success, starting with your launch and throughout the year. Click here for recommendations & tips on using this campaign.

Title
Asset Category
File Type
Download
Rack Card_Mortgage Payment Calculator
Rack Card
PDF
Rack Card – Native files_Mortgage Payment Calculator
Email
Photoshop
Launch Email_Mortgage Payment Calculator
Email
PNG
Launch Emails – Native Files_Mortgage Payment Calculator
Email
Photoshop
Homepage Banner Options B_Mortgage Payment Calculator
Banners
PNG
Homepage Banner Options A_Mortgage Payment Calculator
Banners
PNG
Facebook Posts – Native Files_Mortgage Payment Calculator
Facebook
Photoshop
Facebook Post Option B_Mortgage Payment Calculator
Facebook
PNG
Facebook Post Option A_Mortgage Payment Calculator
Facebook
PNG

Rates Drop Emails

When rates drop, borrowers have the opportunity to save on their mortgage. This campaign will help drive retention among existing borrowers and awareness for those without a CU mortgage. Click here for recommendations & tips on using this campaign.

Title
Asset Category
File Type
Download
Email_HTML_PSD’s_Native Files_Rates Drop Campaign
Email
Other
EmailB_Native Files_Rates Drop Campaign
Email
Other
EmailA_Native Files_Rates Drop Campaign
Email
Other

Seasonal Campaigns

Depending on seasons and trends throughout the year, you may want to reach your member base differently. These assets are from previously developed campaigns, using the messaging of lower-than-average rates.

  • The Summer 2021 campaign focuses on purchases.
  • The Fall 2021 campaign targets existing members who are ideal candidates for refinancing
  • The Winter 2022 campaign markets cash-out refinances, speaking to the increase in home values in recent history.
Title
Asset Category
File Type
Download
Q&A Campaign – Email Copy
Email
Other
Q&A Campaign – Layered Files
Email
AI
Q&A Campaign – Email Design
Email
PDF
Q&A Campaign – In-Branch Screen 3
TV Screen
PDF
Q&A Campaign – In-Branch Screen 2
TV Screen
PDF
Q&A Campaign – In-Branch Screen 1
TV Screen
PDF
Q&A Campaign – In-Branch Screen 4
TV Screen
PDF
Q&A Campaign – Rack Card
Rack Card
PDF
Winter 2022 – Cash-Out Refinance Campaign – Layered Email Designs
Email
AI
Summer Campaign – Social Media Videos
Digital Ad
Other
Summer Campaign – Rack Card C
Flyer
PDF
Summer Campaign – Rack Card B
Flyer
PDF
Summer Campaign – Rack Card A
Flyer
PDF
Summer Campaign – Email Series
Email
AI
Summer Campaign – Digital Skyscraper Ads
Digital Ad
PDF
Summer Campaign – Digital Banner Ads
Digital Ad
PDF
Fall Refinance Retention – Gif Ad 320×50
Digital Ad
Other
Fall Refinance Retention – Gif Ad 250×350
Digital Ad
Other
Fall Refinance Retention – Gif Ad 220×525
Digital Ad
Other
Fall Refinance Retention – Email Series (Specific MLO)
Email
AI
Fall Refinance Retention – Email Series (General MLO)
Email
AI
Fall Refinance Retention – Digital Ads (Various Sizes)
Digital Ad
PDF
Winter 2022 – Cash-Out Refinance Campaign – Email Series
Email
PDF