Assets
Member Advantage Mortgage is your partner for marketing mortgages to your members. As part of our continued partnership, we’re providing the below marketing campaigns, assets and files to help making marketing mortgages easier. Below you’ll find product-specific campaigns, educational resources and tools and other types of campaigns. If you work with a marketing partner, feel free to share access to this library or share the files you download. If you’re looking for assistance in making these materials right for your credit union, don’t hesitate to reach out and our team will work directly with you.
UMassFive
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COFCU
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Worcester
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ARM Campaign
This campaign provides an overview of ARM loans, how they work, and why they might be a good option for a borrower to consider.
Conventional Loan Campaign
The Conventional Loan Campaign promotes the three most common conventional loan options with an emphasis on the simplicity of understanding them. Click here for recommendations & tips on using this campaign.
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Credit Union MAM Overview and Product Flyers (INTERNAL USE ONLY)
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FHA Loan Campaign
FHA Loans are great for people whose credit scores are lower (580 or higher) and also need a lower downpayment option (3.5% downpayment) than conventional loans. This audience can feel like homeownership may be out of reach. These materials will help you target, educate and engage with this audience to drive more FHA loan mortgage leads and increase conversion. Click here for recommendations & tips on using this campaign.
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First Time Homebuyers Campaign
First time homebuyers are one of our primary target audiences. These materials will help you educate and engage with this audience to drive more mortgage leads and increase conversion. Click here for recommendations & tips on using this campaign.
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General Mortgage Marketing Assets
Awareness marketing can be a powerful conversation starter. These materials will help raise awareness of your mortgage products and drive leads through increased conversations. Click here for recommendations & tips on using this campaign.
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Homebuyer Seminar
Homebuyer seminars in your branches or online are important educational resources. These materials will help you drive attendance and follow through with potential leads. Click here for recommendations & tips on using this campaign.
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Learning Center
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Mortgage Payment Calculator Launch
We’re here to help you harness the power of the Mortgage Payment Calculator. Driving traffic is one of the keys to success, starting with your launch and throughout the year. Click here for recommendations & tips on using this campaign.
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Rates Drop Emails
When rates drop, borrowers have the opportunity to save on their mortgage. This campaign will help drive retention among existing borrowers and awareness for those without a CU mortgage. Click here for recommendations & tips on using this campaign.
Seasonal Campaigns
Depending on seasons and trends throughout the year, you may want to reach your member base differently. These assets are from previously developed campaigns, using the messaging of lower-than-average rates.
- The Summer 2021 campaign focuses on purchases.
- The Fall 2021 campaign targets existing members who are ideal candidates for refinancing
- The Winter 2022 campaign markets cash-out refinances, speaking to the increase in home values in recent history.